Since launching in 2023, we've worked from some unconventional spaces. And each one taught us something about what we actually needed.
The Journey
Here's where we've been:
- An unfinished third-floor attic
- A bathroom in our 600-square-foot apartment
- An apartment community room
- And for the last 18 months, a beloved coffee shop
Each space came with its own bundle of benefits and costs. Some optimized for runway over comfort. Some for flexibility over stability. And some gave us community and energy, but not quiet space for deep work.
Choosing Right
We were never optimizing for what looked most impressive. We were choosing the best setup for the stage we were in.
Early on, that meant runway and flexibility. Now, it means space for deep work and building.
The Right Tool
This office is not a status symbol. It's the right workspace tool for where we are right now.
We're optimizing for stability and quiet to support our best work. That's what this next stage of Freshwater Counsel needs.
Starting Fresh
After our first week, we came in on Saturday to write, draw, and think. It felt like the right way to begin.
The bottom line? Your workspace should match your stage. Early on, prioritize runway and flexibility. Later, invest in what supports your best work. Don't optimize for impressive. Optimize for what you actually need.
Every space has tradeoffs. The key is knowing which ones matter most for where you are right now.
Choose the setup that fits your current stage, not someone else's idea of success.